If we don't generate at least $10,000 from your cold leads, you owe us nothing. No setup fee. No Upfront. No retainer.
You paid to get every single one of them.
What matters is this
They're sitting in your CRM right now. Hundreds of them. Maybe thousands.
And every month they stay there, they cost you more.
Here's the part that stings most
You already paid to acquire them. And you're paying again, every month, just to store them.
There's a difference between a dead lead and a dormant one.
A dead lead was never going to buy. Fake email, fake phone number, no interest, not an action taker.
A dormant lead raised their hand. They clicked. They opted in. They bought once. They had intent.
They went cold because life moved on. A new job. A tighter budget. A different priority. A competitor who got there first.
They are not sitting around waiting to hear from you again with the same pitch.
But here's what hasn't changed: you already know something valuable about who they are. Their income bracket. Their interests. The type of problem that made them raise their hand in the first place.
That profile doesn't expire.
We use it to bring them something they haven't seen from you before. Something potentially relevant to their world, completely separate from what they passed on, with no connection to the decision they already made.
We work with you to identify and segment your cold leads, dormant clients, and unconverted enquiries from your existing CRM or database. You don't hand anything over blindly. We walk you through exactly who we're targeting, why, and what criteria we're using to select them. You approve the audience before we touch anything else.
We identify an offer from our network that fits your audience and doesn't compete with your business. You see exactly what it is before anything moves forward.
Every email. Every subject line. Every word of copy. Nothing goes to your list without your explicit sign-off. If you don't like something, we rewrite it. You're in control of what your audience receives.
Some businesses prefer to send through their own existing email infrastructure, keeping everything within their current setup. Others prefer we run it through a separate dedicated infrastructure we build specifically for the campaign. Both options are fully available to you. We'll walk you through the pros and cons of each during our onboarding call so you can make the right call for your business. Either way, nothing is sent until you've approved every word.
The outreach is positioned as a strategic partnership offer coming from you. Your leads hear from someone they already know, who is introducing something new and relevant. Not a cold pitch from a stranger. A recommendation from a business they have already engaged with. Because these are leads your business generated organically, people who voluntarily gave you their contact details and consented to hear from you, this outreach is fully compliant with privacy legislation and anti-spam regulations. We're not emailing strangers. We're re-engaging an audience that already has an existing relationship with your business. Every send complies with CAN-SPAM, the Australian Spam Act, and applicable local regulations, including a clear unsubscribe option in every message. We stay within the boundaries of the consent your leads already gave when they first engaged with you.
Leads who are interested take up the offer. Revenue is tracked and attributed transparently. The agreement will be between you and the strategic partner and the revenue paid directly to you.
If we generate $10,000 or more in revenue, we ask for 20% of the total campaign revenue.
If we generate less than $10,000, you pay us nothing.
You get paid first, then we get paid.
You're not being asked to spend anything up front. You're not signing a retainer. You're not paying for "setup" or "strategy" or any of the other ways agencies extract money before delivering results.
You have a list of people who are generating you zero revenue right now.
We take that list, run a campaign with a new offer, and either make you money or we don't get paid.
That's the entire model.
We operate this way because it forces us to be selective. We only take on businesses where we genuinely believe we can hit the threshold. If we don't think we can get you to $10,000, we'll tell you upfront and not waste either of our time.
Here's where this gets interesting.
That money came from leads you weren't monetising. It cost you nothing to generate.
Let's say we generate for you $18,000 from your dormant list.
You pay us 20% of the total, which is $3,600.
You net $14,400.
Now what do you do with it?
You buy fresh leads.
New pipeline. New prospects. People who are warm, engaged, and ready to hear your core offer.
You've essentially converted a stack of dead weight into fuel for your actual acquisition engine.
And then the cycle continues. Because every business will always have leads that go cold. The difference is now you have a system for extracting value from them before they cost you any more than they already have.
This is the loop we're building with you.
Companies we’ve helped
What this doesn’t touch
Your live business stays insulated. The campaign runs without disrupting your core operations.
Your database has fewer than 300 contacts
Your list was purchased or sourced externally
Your audience is extremely niche in a way that limits offer matching
You're not open to a partner offer being introduced alongside your brand
You have a business with positive client reviews that our strategic partners would trust
You have at least 300 dormant leads or past clients in your database
You have active clients where you'd additionally like to generate more revenue from
Your leads were generated by your business, not purchased from a list provider
You're open to a complementary partner offer being introduced to your audience
You want new revenue without new ad spend or effort from your team
You understand that full copy approval means you stay in control at every step
The cost of not doing it is the revenue you’re leaving on the table.
What happens next
When you click the button below, here’s what happens
The risk is on us, we only get paid when you get paid
Start here
Fill out a short form. Two minutes. Name, business, approximate list size.
Step 2
We review within 24 business hours and let you know if your list is a good fit.
Step 3
We get on a 15-minute call. We walk you through the exact offer we'd bring, the campaign approach, and what realistic numbers look like for your list size. You ask everything you want to ask.
Step 4
If you're in, you approve the copy, choose your sending setup, and we build the campaign. Nothing moves until you sign off.
Finish
We launch. You watch the reporting. Revenue comes in or you owe us nothing.
You have a list sitting in your CRM generating nothing, and costing you money. We have a model that extracts revenue from it at zero cost to you unless it works.
The only question is how long you’re going to let that list collect dust.
We bring the offer. We run the campaign. You approve everything. Either we make you $10,000 or more, or you pay nothing.
See If Your List Qualifiesarrow_forwardTakes 2 minutes to apply
$10,000 minimum threshold or zero cost to you
Full copy approval before anything sends
Your choice of sending infrastructure
Limited capacity, we're selective about who we take on
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Book a 15-minute call and we’ll tell you honestly whether your list is a fit. Your data stays yours. Your leads were earned, not bought. You approve every word before it reaches a single contact.
Book a 15-minute call
